Activision has made yet another interesting announcement
concerning True Crime: Streets of L.A., which was just
released. As stated below in the Press Statement, scenes from
the game will appear on "The Source Hip Hop Awards 2003"
and will be featured on MTV2's "Spanking New" program.
Also, they've hooked up with PUMA and Koch Entertainment.
ACTIVISION TARGETS LOS ANGELES' UNDERWORLD
WORLDWIDE DEBUT OF TRUE CRIME: STREETS OF L.A.
Promotional Alliances Include "The Source
Hip Hop Music Awards 2003," MTV2 and PUMA
Santa Monica, CA - November 4, 2003 - It's time for gamers
to gear up for the deepest combination of driving, fighting
and shooting ever featured in one game now that Activision,
Inc.'s (Nasdaq: ATVI) True Crime: Streets of L.A.
is available at retail stores nationwide. The much anticipated
title, which was featured on 22 magazine covers in the U.S.,
U.K., Europe and Australia, has already received critical
acclaim, earning a 9 out of 10 from IGN.com.
Activision is supporting the game's launch with a multi-million
dollar marketing and advertising campaign that includes alliances
with "The Source Hip Hop Music Awards 2003," MTV2
and PUMA, as well as extensive print, in-theater, broadcast
and online advertising that is expected to deliver more than
240 million impressions with the male 18-34 demographic.
Animated vignettes of True Crime: Streets of L.A.
will appear during the broadcasts of "The Source Hip Hop Awards
2003." The spots will feature Snoop Dogg, Benzino and True
Crime's Nick Kang cruising and hangin' out at the awards
ceremony and will be used to lead into commercial breaks.
"The Source Hip Hop Music Awards 2003" is scheduled to premiere
on BET on Tuesday, November 11, 2003 at 8:00 p.m. ET/PT and
will encore throughout the month of November.
Further supporting the game's launch, Activision's True
Crime: Streets of L.A. will be featured during MTV2's
"Spankin New" programming during the month of November.
As a part of its alliance with Activision's True Crime:
Streets of L.A., the game will be available to purchase
in all PUMA Flagship stores nationwide. The PUMA Santa Monica
store will feature a True Crime: Streets of L.A. kiosk,
giving consumers a chance to play the game. In addition, PUMA
will launch a mini website on www.puma.com where consumers
can purchase the apparel selections featured in the game as
modeled by Nick Kang and the cast of characters.
"True Crime: Streets of L.A. delivers an in-depth
storyline that will cast gamers as the lead character in a
crime drama full of colorful characters, fast cars, explosive
weapons and challenging enemies," said Larry Goldberg, executive
vice president, Activision Worldwide Studios. "Using 240 square
miles of L.A. as the backdrop for the action and a branching
storyline full of unpredictable twists and turns, gamers are
sure to be entertained and challenged each time they play."
Developed by Luxoflux, True Crime: Streets of L.A.
thrusts players into the role of rogue Elite Operations Division
operative Nick Kang, a no-holds-barred badass, whose brutal
reputation and lethal skills have landed him the nasty task
of taking down the Chinese Triad and Russian Mafia cartel
that have turned Los Angeles into a war zone. Gamers take
part in explosive gun battles with double fisted firepower,
devastating martial arts brawls, and high-speed shootouts
on the streets of L.A. The game's unique branching missions
include locating hostile witnesses, infiltrating criminal-infested
locations, taking out evasive informants and busting the heavily
armed and deadly bad guys.
True Crime: Streets of L.A. features an all-star
voice cast of top Hollywood talent including Christopher Walken,
Gary Oldman, Michael Madsen, Russell Wong, Michelle Rodriguez,
Ron Perlman, CCH Pounder, James Hong, Mako and Keone Young.
The game's soundtrack features more than 50 original music
tracks performed by such renowned West Coast rap artists as
Snoop Dogg, Westside Connection (Ice Cube, Mac 10 and WC),
Warren G, KAM, Jayo Felony, Boo Yaa Tribe, Easy-E Jr., among
others. Additionally, the game's launch will be supported
by a 20-song CD soundtrack that will debut on November 11.
The soundtrack was produced by Bigg Swoop and Bright Riley
for Vybe Squad Records and is being released by Koch Entertainment.
True Crime: Streets of L.A. is available now for
the PlayStation®2 computer entertainment system, the
Xbox® video game system from Microsoft and Nintendo GameCube.
The game has been rated "M" ("Mature" - Blood and Gore, Mature
Sexual Themes, Strong Language and Violence) by the ESRB.
A wireless version of True Crime: Streets of L.A. is
also available. To find out more about the game go to www.truecrimela.com.
About Koch Entertainment
KOCH Entertainment is the leading and fastest-growing independent
music company in the U.S. KOCH's overall operations encompass
record and video labels, music publishing, as well as distribution
companies in the U.S. and Canada. KOCH Entertainment is the
market leader among independent labels and distributors in
both the U.S. and Canada and its record labels had the largest
number of Billboard charting albums among independents in
About Activision, Inc. Headquartered in Santa Monica,
California, Activision, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues
of $864 million for the fiscal year ended March 31, 2003.
Activision maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Japan, Australia, Scandinavia
and the Netherlands. More information about Activision and
its products can be found on the company's World Wide Web
site, which is located at www.activision.com.
The statements contained in this release
that are not historical facts are "forward-looking statements."
The Company cautions readers of this press release that a
number of important factors could cause Activision's actual
future results to differ materially from those expressed in
any such forward-looking statements. These important factors,
and other factors that could affect Activision, are described
in Activision's Annual Report on Form 10-K for the fiscal
year ended March 31, 2003, which was filed with the United
States Securities and Exchange Commission. Readers of this
press release are referred to such filings.
Xbox is a registered trademark of Microsoft
Corporation in the United States and/or other countries.