Snoop Dogg to Appear in True Crime: Streets of L.A. [10/30/03]

For those of you on the lookout for Activision's True Crime: Streets of LA, we have a little treat. Not only do you get to play as rogue cop Nick Kang, but you'll also get your shot at playing as Snoop Dogg. Check out the Press Release from Activision:


Santa Monica, CA – October 30, 2003 – Activision, Inc. (Nasdaq: ATVI) announced today that Snoop Dogg, the "Dogg Father" of hip-hop, is an unlockable, playable character in the company’s upcoming True Crime™: Streets of LA™ videogame. When players unlock his character in "Dogg Patrol" mode they can play as Snoop and roll through the streets in a custom convertible, complete with hydraulics, while looking for random crimes to solve and criminals to take down. True Crime: Streets of LA will ship to retail outlets on November 4, 2003 and will be available for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and Nintendo GameCube™. The game has been rated "M" ("Mature" – Blood and Gore, Mature Sexual Themes, Strong Language and Violence) by the ESRB.

True Crime: Streets of LA delivers the deepest combination of high-speed driving, martial arts fighting and double-fisted shooting ever burned into one game. Gamers take on the role of Nick Kang, a bad ass Elite Operations Division operative, tasked with taking out the merciless Russian and Chinese crime syndicates terrorizing the City of Angels. Fans race through 240 square miles of LA listening to an epic West Coast Hip Hop soundtrack provided by Vybe Squad Records that includes 50 original songs from heavy weights Snoop Dogg, Westside Connection, Warren G., Coolio and more. For more information and exclusive soundtrack and game clips, visit

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision’s Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

- - Kinderfeld

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