The following is a press release from ElectricArtists:
MAJESCO ENTERTAINMENT RISES TO THE OCCASION
WITH MULTI-MILLION DOLLAR MARKETING
CAMPAIGN FOR 'ADVENT RISING' VIDEO GAME
In-Theater Commercial to Debut Before 'Star Wars: Episode
III-Revenge of the Sith'
EDISON, N.J.,- Majesco Entertainment Company (NASDAQ: COOL),
an innovative provider of digital entertainment products and
content, today unveiled the details of its aggressive marketing
campaign for Advent Rising, one of the Company's acclaimed
premium titles shipping to national retail outlets on May
Highlighting the campaign are two high-profile activities
designed and optimized for greatest consumer impact:
- Cinematic in-theater commercial premiering May 19 in front
of the Star Wars: Episode III movie on thousands
of screens nationwide, including Regal Cinemas, United Artists
Theaters, Edwards Theaters, AMC Theaters and Loews Theaters.
The trailer reveals a sampling of the game's original musical
score created by a 70-piece Hollywood union orchestra led
by Emmy Award-winning conductor, Mark Watters;
- $1,000,000 "Race
to Save Humanity" play and win contest starting June
9 and offering the first 500,000 consumers who purchase
Advent Rising on Xbox the chance to win hundreds
of prizes, including a grand prize of one million dollars.
Other prize partners include SoBe Beverages, Radica and
Brady Games. The promotion is supported across the advertising
campaign and includes a radio buy in the top 20 markets.
The contest is open only to US and Canadian residents (void
in MD, VT and in Quebec) who are 13 years or older. The
contest ends August 15. Complete contest rules can be found
online at www.adventtrilogy.com beginning May 31.
"One of our key corporate initiatives is to support our
products with innovative promotions and strong marketing,"
said Ken Gold, vice president of Marketing for Majesco Entertainment.
"In support of that, we have created an unrivaled and far-reaching
campaign that includes in-theater advertising and our $1,000,000
'Race to Save Humanity' promotion with Xbox Live, both of
which compliment our traditional media buy and in-store programs."
Advent Rising is shipping May 31 for the Xbox ® video
game system from Microsoft and June 30 for PC. Additional
information about the game can be found online at www.adventtrilogy.com.